Almost everyone who owns a website will want new people to be able to find them; unless of course your website is only aimed at providing your aunties with the latest pictures of yourself. In order for visitors to find a website one of the most important things is the ability to end up high in the Google search engine results. There are many search engines out there, but let’s be honest here and admit that there is really only one show in town these days – especially in the English speaking world. If your website does not appear high in the Google search engine results for keywords associated with your content then you may as well just have a site devoted to keeping your family and friends entertained; nobody else will be able to find it.